rewardStyle Conference 2017 Recap & What I Wore

Hello, there! I’m finally feeling settled back in here at home since being gone so much lately, so today I thought I’d share a little more about my rewardStyle conference experience (and of course what I wore!)

For those who may not know, rewardStyle is a platform that connects bloggers and social influencers with relevant brands, and the conference is specifically geared to fashion blogging. Like any other business conference, there are general sessions, break-out sessions, networking opportunities, and some fun events.

As much as I was excited to learn and be inspired, I was most looking forward to hanging out with Cyndi all weekend!

We did have fun, but we learned a lot too, and we definitely came back inspired to grow our businesses and cultivate this community that we both love. Thank you for being part of that community! Without you, I couldn’t do this as a job, and I never forget that.

THURSDAY

This first outfit is what I wore to travel to and from Dallas. The black version of this thermal cardigan is on sale at 6pm.com for $60. All colors are on Amazon, and prices vary depending on the color and size you choose. Some are marked down and some aren’t. I never understand Amazon’s pricing structures, and they fluctuate a lot, but if you know what you’re looking for, you can get a good deal there sometimes.

I finally got smart and wore my Felicia flats instead of my Minnie travel flats. The medallion on the Minnie is metal so it always sets off the metal detector when I go through security, and I end up taking off my shoes even though I have TSA Precheck. The Felicia flats passed security just fine, I’m happy to report, so they’ll be my to-go airplane travel shoes from now on!

rewardStyle Conference 2017 Recap & What I Wore: my travel outfit

thermal cardigan // cold shoulder top // Felicia flats // AG raw hem jeans

Evidently my suitcase had an altercation with someone in Baggage Claim. It isn’t nearly as handsome with the leather trim falling off. I’m going to reach out to Delsey and see if they’ll replace it or at least send me new leather trim pieces to glue on.

Lindsey was on my flight from Philly, and we met up with Cyndi at the Dallas airport and shared a Lyft to the Hotel Crescent in downtown Dallas. We got in around 1PM and dropped our bags in our room and went out in search of lunch. We had a great time chatting and getting to know each other.

It was warm, so I took off my thermal cardigan and just wore the cold shoulder tee with my jeans to lunch. I also changed into more fashionable shoes. You would not believe how people were dressed for travel — girls were arriving at the hotel in stilettos and little dresses with perfectly airbrushed makeup. I felt like quite the suburban housewife in my ballet flats and thermal cardigan and 2-day ponytail hair, lol. I guess that’s what I am, after all!

That night was the kick-off party by the pool in the hotel. The weather in Dallas fluctuated significantly during our time there. It was 85 the first day and 55 the last. We froze on our last day at the garden lunch and sweltered at the night opening pool party. (It’s not all glitz and glam, no matter how it looks on Instagram! LOL!)

As a result, I have no pictures of the pool party. I was too busy trying to finagle myself through the throngs of people without spilling my cocktail on my white blouse. Plus I was enjoying mixing and mingling and talking to people that I didn’t even think to get a picture with any of them. I think I did a few Snaps, and that was it. #badblogger

After the pool party, a small group of us went to dinner at a fantastic seafood and steak house. It was super fun, but again, I have no pictures.

FRIDAY

This next outfit is what I wore the first day of the conference. I finally wised up and had someone take my picture. That’s the good part about a blogging conference, everyone gets it, and they’re happy to take your picture whenever you ask. They may even give you some tips along the way.

Good Vibes striped pouch // orange top via Stitch Fix // my go-to white jeans // stacked heel lace-up sandals (30% off at Zappo’s!) // monogram necklace: 3XL w/ 16″chain

Contrary to how it may appear, we don’t spend every second taking pictures of each other, but it may look that way if you scroll through the #rStheCon hashtag on Instagram. Most of us like to get our outfit shots when we get to the venue and then spend the rest of the time enjoying the event. I guess there are always a few who seem to be taking group shots all night long, but hey, to each her own!

In this case, Lindsey and I took advantage of one of the breaks during the morning sessions, and we went back to this courtyard and took turns shooting each other’s outfits. We only had our iPhones, thus the poor picture quality, but it gets the job done.

That night, there was a cocktail party in this open area behind the hotel where they’re putting in some high end shops and cafes. It’s such a pretty area, and the weather was perfect that evening. There was more room for us to move around, too, which was nice. We stayed for about an hour, then we changed into jeans and went out for Mexican.

rewardStyle Conference 2017 Recap & What I Wore: White House Black Market Seamed Sheath

My dress sold out, but this ruched knit sheath is similar and very pretty. I’m wearing my Sam Edelman Yaro Heels, and I’m pleased to report that I was comfortable walking and standing in them for an hour or so. Clearly the style is popular, since you can see below that 3 out of the 4 of us had on some variation of this shoe. LOL!

SATURDAY

I got up early and had a photo shoot with Megan Weaver. I can’t wait to get those pictures back and share them with you. She’s super sweet and great to work with. I skipped my morning sessions and came back to my hotel room to put together my Instagram Roundup. It was a good decision. I really needed that downtime.

I wore this Topshop floral blouse to the garden lunch sponsored by Topshop. (For size reference, I have the 8.) The lighting wasn’t great, but I couldn’t resist getting my picture in front of the rewardStyle flower wall.

Because it was so cold and windy, the sponsors (thankfully!) went out and bought about a hundred blankets and started passing them out. Caryl and I had to document the ridiculousness of it all on Snapchat. On the plus side, lunch was absolutely delicious. I’m still dreaming of that salmon dish.

That night, we went to Wyly Theater for our finale party. I wore this fringy lace sheath, and I felt really good in it. My jewelry is from Stella & Dot, but it’s sold out. The clutch was actually gifted at last year’s rewardStyle conference.

rewardStyle The Conference 2017 Recap & What I Wore: J.Crew Fringy Lace Sheath

There was food, drinks, dancing, and a photo booth. We had fun, and we almost made it to the end. Last year I think I made it all of a half hour, so that’s progress, right??

In case you’re wondering what all the LIKEtoKNOW.it and screenshot branding is about, LIKE toKNOW.it is the app owned by rewardStyle that allows us to share our affiliate links to what we’re wearing on Instagram. (Because Instagram doesn’t allow clickable links in their comments, this is the solution rewardStyle came up with.)

Just a few months ago, rewardStyle launched their screenshot technology that makes it even easier to access the links via an app (no email required.) I explained how it works in this post. It’s a brilliant innovation, and I never cease to be amazed at what the minds at rewardStyle come up with.

my nails: CND Winterglow

The co-founder, Amber Venz Box, is only 29 years old, and was recently named one of the Forbes 30 Under 30 entrepreneurs. Seriously impressive stuff.

As a side note, I ended up meeting her dad at this party and chatting with him for a bit. He’s quite a ham, and I could tell he’s incredibly proud of his daughter’s achievements (as he should be!)

And that’s pretty much a wrap for the conference recap! It was tiring, but I’m definitely glad I went. I came home inspired to do more with my Facebook Page and Instagram Stories, but my blog is my bread and butter, and that’s not going to change. I just want to make sure I’m maximizing the potential of the social networks available to me, while keeping the blog my #1 priority.

Next year if I go, I’m going to try to remember to take more pictures, and I’m going to try to put myself out there a little bit more. There were quite a few bloggers there who I know casually online, and I wish I’d gotten to know them better. I tend to get over-stimulated and then retreat to the privacy of my hotel room, but I wish I’d hung out more in the lobby and common areas so I could have connected with more people.

That said, I have no regrets. Live and learn, right!?!

For me, the best part of a conference is always the random conversations and impromptu get togethers with small groups of people where we share ideas and learn from each other. I had a lot of those experiences, so I’m happy!

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