In my previous Pinterest How To posts, we have discussed How to Get Started on Pinterest and How to Use Pinterest (creating boards and pinning). Today I want to talk about organizing your boards and making them appealing to help gain new followers. Whether you’ve just started out or been on Pinterest for years, this post should be helpful!!
Once you get a bunch of boards going, it’s time to give them some organization and make them pretty.
If you are on Pinterest to promote your blog or business and your goal is to grow your Pinterest following to enhance your online brand, it is very important that your Pinterest profile page is the best representation of you and what you have to offer. (And even if you’re only on Pinterest for the fun of it, you still may want to take some time to pretty up your profile.)
Feature Your Best Content
An eye tracking study conducted for Mashable shows that the boards you place at the top and center of the page get seen by the greatest number of viewers. So I put my one board where I pin my best content on the top row, right smack dab in the middle of my Pinterest page.
Then you want your best, most relevant content on top two rows because these are the boards that people see first when they land on your Profile page. Depending on your topic, you may want to organize your boards alphabetically or by subject. I’ve always organized mine by subject, with the food boards at the top since they’re my most popular and then the fashion boards after that and then on down the line. I also have a whole section of seasonal boards that I have organized in chronological order. I like to move the ones that are currently relevant and put them at the top. You can see that right now I have Easter and Spring board on the top row, along with my Musings of a Housewife board, and then I go into the food boards. Soon I will put those back in their proper place in the seasonal board, and I’ll move a few summer boards to those premium top spots.
I spent an entire day organizing my boards recently, and as I put the boards into place I tried to arrange them in such a way that they tell a story. I want it to make sense as people scroll down through my boards. See what you think!
Not sure how to move your boards around? It’s easy with the New Pinterest! Just drag and drop, and that’s it! There is no longer a save button so you don’t have to worry about losing your changes.
Set Board Covers
Now that you have your boards organized, you’ll want to make sure that your cover photos are optimized. I can’t believe how many people don’t do this!! I have several group boards that I’m a part of that I stick at the bottom of my Pinterest boards because the cover photos are so ugly. That defeats the whole purpose of Pinterest!! Make sure to edit your Board Covers so your prettiest image is what shows, and it is placed properly in the allotted space. And I like to change up my cover photos every few months to keep my board fresh.
See look how ugly this is:
You can change that by hovering over the image and clicking “Change Cover” when it pops up.
Click on the arrow to scroll through all the pins on that board to choose one that fits the parameters of the board cover. Then you can drag it around until it fits the way you want it.
Click “Save Changes” and then check out your Pinterest profile page!
Much better, right??
Purge and Clean Up
Every once in a while, it’s good practice to go through your boards and straighten up. Delete the pins that my no longer inspire you, or edit them to put them in a better category. It is okay to delete boards if they’re no long relevant, but since your individual boards will gain followers, it is better to change the name of the board and then purge and pin new relevant images.
You may also want to split large boards into several smaller ones. I had a generic Food board that was getting enormous. I spent a day dividing it up into Main Dishes, Side Dishes, Pizza Recipes, Pasta Recipes, and so on. They are so much more useful that way!
It’s also a good idea to go through your boards every so often and make sure they each have an assigned category and a description. When you create a new board while pinning an image, you don’t get the option to do that and it’s easy to forget to go in and edit the board.
So here’s your Pinterest Organization TO DO list:
- Place your boards in a logical order.
- Make sure your best, most relevant content is in the top two rows.
- Go through your boards, delete irrelevant pins or pins that aren’t so pretty.
- Split up larger boards into more focused topics.
- Make sure all boards have a description and a category. (I was shocked to find how many of mine did not!!)
- Use keywords.
- Delete boards you no longer need.
- Change board covers to represent your very best images.
- Sit back and admire your handywork!
Happy Spring Cleaning!