How to Organize Your Pinterest Boards

How to Organize Your Pinterest Boards

In my previous Pinterest How To posts, we have discussed How to Get Started on Pinterest and How to Use Pinterest (creating boards and pinning). Today I want to talk about organizing your boards and making them appealing to help gain new followers. Whether you’ve just started out or been on Pinterest for years, this post should be helpful!!

Once you get a bunch of boards going, it’s time to give them some organization and make them pretty.

If you are on Pinterest to promote your blog or business and your goal is to grow your Pinterest following to enhance your online brand, it is very important that your Pinterest profile page is the best representation of you and what you have to offer. (And even if you’re only on Pinterest for the fun of it, you still may want to take some time to pretty up your profile.)

Feature Your Best Content

An eye tracking study conducted for Mashable shows that the boards you place at the top and center of the page get seen by the greatest number of viewers. So I put my one board where I pin my best content on the top row, right smack dab in the middle of my Pinterest page.

How to Organize Pinterest Boards

Then you want your best, most relevant content on top two rows because these are the boards that people see first when they land on your Profile page. Depending on your topic, you may want to organize your boards alphabetically or by subject. I’ve always organized mine by subject, with the food boards at the top since they’re my most popular and then the fashion boards after that and then on down the line. I also have a whole section of seasonal boards that I have organized in chronological order. I like to move the ones that are currently relevant and put them at the top. You can see that right now I have Easter and Spring board on the top row, along with my Musings of a Housewife board, and then I go into the food boards. Soon I will put those back in their proper place in the seasonal board, and I’ll move a few summer boards to those premium top spots.

I spent an entire day organizing my boards recently, and as I put the boards into place I tried to arrange them in such a way that they tell a story. I want it to make sense as people scroll down through my boards. See what you think!

Not sure how to move your boards around? It’s easy with the New Pinterest! Just drag and drop, and that’s it! There is no longer a save button so you don’t have to worry about losing your changes.

Set Board Covers

Now that you have your boards organized, you’ll want to make sure that your cover photos are optimized. I can’t believe how many people don’t do this!! I have several group boards that I’m a part of that I stick at the bottom of my Pinterest boards because the cover photos are so ugly. That defeats the whole purpose of Pinterest!! Make sure to edit your Board Covers so your prettiest image is what shows, and it is placed properly in the allotted space. And I like to change up my cover photos every few months to keep my board fresh.

See look how ugly this is:

edit your pinterest board covers

You can change that by hovering over the image and clicking “Change Cover” when it pops up.

Pinterest: How to Change Your Board Cover

Click on the arrow to scroll through all the pins on that board to choose one that fits the parameters of the board cover. Then you can drag it around until it fits the way you want it.

Pinterest Board Cover: Select a Better Image

Click “Save Changes” and then check out your Pinterest profile page!

Much better, right??

Pretty Pinterest Board Covers

Purge and Clean Up

Every once in a while, it’s good practice to go through your boards and straighten up. Delete the pins that my no longer inspire you, or edit them to put them in a better category. It is okay to delete boards if they’re no long relevant, but since your individual boards will gain followers, it is better to change the name of the board and then purge and pin new relevant images.

You may also want to split large boards into several smaller ones. I had a generic Food board that was getting enormous. I spent a day dividing it up into Main Dishes, Side Dishes, Pizza Recipes, Pasta Recipes, and so on. They are so much more useful that way!

It’s also a good idea to go through your boards every so often and make sure they each have an assigned category and a description. When you create a new board while pinning an image, you don’t get the option to do that and it’s easy to forget to go in and edit the board.

So here’s your Pinterest Organization TO DO list:

  1. Place your boards in a logical order.
  2. Make sure your best, most relevant content is in the top two rows.
  3. Go through your boards, delete irrelevant pins or pins that aren’t so pretty.
  4. Split up larger boards into more focused topics.
  5. Make sure all boards have a description and a category. (I was shocked to find how many of mine did not!!)
  6. Use keywords.
  7. Delete boards you no longer need.
  8. Change board covers to represent your very best images.
  9. Sit back and admire your handywork!

Happy Spring Cleaning!

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  1. Gopal says

    Thanks for the wonderful post.
    I have a newbie question:
    I understand that the boards I follow appear on my homepage, but rather than an eclectic and random display of images, they appear chronologically and in annoying “category clumps” (eg. Travel), from the same contributor. How can I see a variety of images on my homescreen?
    Hope you can help.

    • says

      I don’t think there is a way to fix that. I think you are seeing people you follow pin a ton of stuff at once – like they are trying to fill up a new board. That is something to think about as you are pinning – I try not to do that b/c it does monopolize the Pinterest feed of my followers. You might want to unfollow that person – or that board if it is getting annoying. Or follow MORE people to dilute your stream. :-)

  2. says

    THANK YOU for these posts!! I jumped into pinterest & realized I wasn’t using it & was just sitting for hours pinning so I banned myself from it shortly after. After reading your posts I am slowly letting myself back on w/the stipulation to USE it :) I do hope you will pick up in your next post where this one left of in your list. Thanks again!

    • says

      Hi Kim, I’d love to hear about any topics you’d like me to cover. I was going to touch on the Analytics that are available with the new Pinterest, but I still need to use it a bit more!

      • Kim says

        When I posted that comment I didn’t know what you meant by #5 but in playing around a bit, I figured it out & think I have all of mine labeled :)

        in doing that I think I 1)dx’d my dishwasher ‘ailment’ & 2)got some supper inspiration for the rest of the week! thanks for getting me back to USING it!!

  3. Alli says

    I really want to do this but there is no new pintrest or an option for me to change my cover and move my boards around?!

  4. says

    Hi Jo-Lynne,
    I’m building my boards right now and I’d like to change the four small images underneath the large one on my boards page. Can you help me do that? I’m in a situation like the one in your example where now my large image and one below it are the same even though I have tons of other pins in my board.
    Thanks for your help.

  5. says

    Thank you for your explanation. Can you give me a tip how to arrange the pictures on one board?
    Can you rearrange them? or are they placed in the timeline – which you can not alter later on?
    And i wish you a lot of visitors :)

  6. Rebecca says

    hey, your blog came up in a google search. I just organized all of my boards alphabetically to make it easier for me to find/open a board. Then I left the page, came back, and none of my changes were saved. I refreshed the page, I closed the tab & reopened Pinterest, and still my changes were not there. You said there is no save button, so did I do something wrong?

  7. Debbie Driver says

    I can’t figure out how to mov my Pinterest boards around to organize them in any order can you help. Please

  8. says

    Hi Jo-Lynne, I have tried some of your recommendations. I have my boards in alphabetical order. Until I reached 50 boards. Now with my 51st board it will note move. I tried deleting it and adding a new one, and no matter what I try I cannot move the 51st or more boards. Do you have any suggestions. Thank you.

    • Debbie Waynick says

      If it makes you feel any better, I am having the EXACT same problem with boards 51+ not being able to move. I have tried refreshing the page, restarting my computer, completely logging out of Pinterest and logging back in but so far nothing works!?

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