If you don’t work in the social media sphere, you may be unaware of all the controversy surrounding Facebook — particularly concerning the business pages.
You may think that everyone you follow on Facebook and every page you “like” will automatically all show up in your newsfeed.
The Facebook Mystery
Facebook operates with some elusive algorithms that change more often than the wind to show you only the updates they think you should see. No one really knows how they decide what you see and what you don’t, although extensive articles have been written on the topic with much advice about how to post, whether or not to post photos, whether or not to post links, whether to share posts from your blog or to link directly in your Facebook page or to use a 3rd party source… and on it goes.
You know what drives me nuts?
Those posts that are going around that start out like this:
Let me see how this turns out: It occurs to me that for each and every one of you on my friends list…
…and goes on to say that if you are actually reading their updates, you should leave a comment or something to let them know you’re reading???
Don’t do that. Just don’t.
Certainly don’t hold a grudge with your friends who don’t respond in kind. Because you know what? Half of your “friends” on Facebook aren’t even seeing that update because Facebook doesn’t show it to them.
Death of the Facebook Biz Pages
You know what else? Business pages (and blog pages are business pages) are getting less and less air time on Facebook. Basically, Facebook has made it so that you have to pay to boost your posts if you want your “Facebook fans” to see those updates. They are doing this intentionally. They want businesses to have to pay to use their service.
Example. I have almost 5000 fans on my Musings of a Housewife Facebook page. My average Facebook post gets around 250 views. This is typical.
If I include a link to one of my posts or someone else’s, they often get even fewer than 250 views.
Remember, I have 4764 likes!
Do you know how frustrating that is?
I mean, I assume that if people “LIKE” my page, they WANT to see my updates. I hope so anyway. I don’t even require Facebook likes for giveaway entries (that is always optional, more of a thank you rather than a requirement) or try to buy followers. I’ve always thought that I want people to LIKE my page because, well, they like ME!
Update as of 4/6/14: I have actually JUST changed my policy on requiring FB likes for giveaways due to some feedback from other bloggers. I’m actually running an experiment on my new Real Food Recipes Roundup series. I’ll let you know how it turns out.
Facebook is a bit more benevolent when it comes to your personal profiles. They are not expecting everyone who has a Facebook account to have to pay. After all, they have stuffed plenty of ads on your sidebar AND in your newsfeed to more than cover their costs.
But businesses? They figure, if you’re a business, then you’re making money, and you should pay to promote your business on Facebook.
Which is unfair because many blogs are not businesses and are not making much money, if any at all. And many small businesses are barely scraping by. But you know what old Zuckerberg is saying to that? Not my problem, people. It’s my house, and you can play by my rules.
And truthfully, there is some merit to that. He created this forum he gets to make the rules.
What to Do, What to Do
Some are disgruntled with Facebook and want to jump ship. They talk about where else they can go. Google+ is great for sharing posts and getting some SEO juice with Google but the community aspect of Google+ simply isn’t taking off. Twitter’s a total wasteland. (My opinion, but it’s hard to see anything amidst all the noise anymore.)
The best thing is to own your own forums, but that is pricey and time consuming.
I am definitely trying to build my Google+ circles.
Hey, why don’t you FOLLOW ME ON GOOGLE+ if you’re active over there!!!
But the reality is, Facebook is where the people are. And I don’t see that changing anytime soon. Even with so few of my “fans” seeing my updates, I still get decent engagement on my Facebook posts. And I do get significant traffic to my blog from Facebook — well more than I get from Twitter, and the irony is, I have 17,500 friends on Twitter and they do show every update in my feed.
All that to say, I am not breaking up with Facebook, although I do wish there was a better forum in which to interact with you. Instead, I figured I would write this post and tell you how you can find me on Facebook and see my updates IF you want to.
Why Like My Facebook Page?
I do link to most of my posts on my Facebook page, but I also share other people’s posts that I think may be of interest. Plus I ask questions and share things going on in my life, and we have some really fun conversations over there. It’s really about as close to an online community as I can get without investing in my own forum.
You’re always welcome to leave me a message, ask a question, or chime in on any of the discussions on my page!
Incidentally, there are also communities on Google+ which I have considered trying. Thoughts on that? Would anyone try that?
How to Find Me on Facebook
So back to the original point of this post. If you want to see my updates on Facebook, this is what you should do.
1. Go to my Musings of a Housewife Facebook page, and LIKE my page (if you haven’t already.)
Once you do that, the Follow button should automatically show that you’re following my page as well. You can de-select that, if you don’t want to see updates. (You can do this if you like a page as a giveaway entry but don’t really want to see the updates… not that I’m recommending you do that, but it’s an option.)
Since the point of this tutorial is to make sure you ARE seeing my updates, make sure it says Following.
2. Select “Get Notifications.”
This tells Facebook to show my updates in that little ticker on your Facebook sidebar, and it is also just another way to communicate to the Facebook gods that you want to see my posts.
3. Select “Add to Interest Lists…”
If you haven’t created any interest lists, you can create one now. Select “New List…”
Then select Pages and click NEXT, and it will give you the option to name your list. Name it Awesome Blogs or whatever strikes your fancy.
You can see that there is a Friend option too. If you have friends whose updates you’re not seeing, you can go back later and create an Interest List for your favorite Facebook friends.
From now on, when you want to add a Facebook Page to your favorite blogs list, you will see that option when you click on “Add to Favorites…”
Basically what we’re doing is telling Facebook in every possible way that you want to see my updates.
4. Comment, comment, comment!
This is true with your Facebook friends as well as with your pages. If you haven’t seen a friend pop up in your newsfeed in a while, go to her page and leave a few comments. (You can also click Follow and Add to Interest Lists there as well.)
Do this on your favorite bloggers’ pages too.
When you comment on someone’s update, whether it’s a person or a page, it is communicating to Facebook’s all powerful algorithm that you want to see that person’s updates in your newsfeed.
In this fast-changing world of social media, you’ve got to stay on your toes or get left behind. I hope this helps!!
Got questions? Feel free to leave them in the comments!